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Client

ExxonMobil

Location

Austin, Chicago & Washington, USA

Date

2013

Product

12-metre dome

ExxonMobil : Fanzone Experience

To demonstrate the quality of its fuels and lubricants, ExxonMobil used Igloo to create a truly three-dimensional immersive experience.

We placed a full-scale Formula One car inside a 12-metre dome. We then used our projection mapping technologies to bring the car to life. And, to complete the spectacle, Jenson Button starred in a huge projected video sequence.

The Fanzone Experience visited the recently completed 'Circuit of Americas' in Austin, Texas. It then travelled to ExxonMobil facilities in both Chicago and Washington.