Client
Charlotte Tilbury
Location
Covent Garden, London, UK
Date
2016
Product
6-metre dome
To launch its new Scent of a Dream fragrance, Charlotte Tilbury organised a take-over of London’s Covent Garden, and a 6-metre dome was very much part of the spectacle.
Charlotte, Kate Moss, Candi Station and Team Tilbury were joined by friends, family and thousands of fans at the Scent of a Dream™ Virtual Reality Takeover. Guests sipped on cocktails by luxury vodka brand, Belvedere, while a huge virtual reality dome let shoppers and passers-by experience the 360° magic of Charlotte’s revolutionary Scent of a Dream™ virtual reality film.
