22nd June 2018
Once again, Igloo was a Major Sponsor of Sheffield DocFest, one of the world's leading celebrations of non-fiction storytelling. It was a great few days. But what made it really interesting was the contrast between DocFest17 and DocFest18.
Last year, it felt as though Alternate Realities was a bit of an add-on. Everything seemed ancillary to the main event. Traditional 2D documentaries were very much the star of the show. And immersive storytelling fell way down the schedule.
What a difference a year makes...
5th June 2018
Sheffield on Wednesday. For Team Igloo, one of the highlights of our entire year is Sheffield DocFest, one of the world's leading celebrations of non-fiction storytelling.
13th April 2018
It’s all about the content
In an Igloo, everything rests on the quality of the content.
4th April 2018
VR is often called the empathy machine. And, as we’ve been discovering on a few of our recent assignments, shared VR can take the medium to a whole new level
20th March 2018
What we learned at SXSW18
9th March 2018
It happened on the freeway during a recent trade mission to Silicon Valley hosted by the Department for International Trade. Our bus was stuck in traffic. But, in the spirit of British Innovation, no time was wasted, and the upcoming installation at SXSW was conceived.
7th March 2018
Last week, Team Igloo exhibited at Prolific North Live, the biggest marketing and media expo outside of London. Despite the setbacks caused by the unseasonal weather, the event was a definite success, and thousands of delegates travelled to Manchester’s Event City over the two days.