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Revving up the empathy machine

4th April 2018   Categories:

VR is often called the empathy machine. And, as we’ve been discovering on a few of our recent assignments, shared VR can take the medium to a whole new level

When you see it in an Igloo, a VR film becomes a shared experience.  And, for most people, that makes it a more powerful experience - which is why more and more of our clients are NGOs or brands running cause-related marketing initiatives.

As William Samaha, VR Creative at Sky puts it:  “When you show your film in a headset it’s amazing, but it’s a lonely experience.  With Igloo, you’ve all been there together, you’ve got the message together, and you can discuss it together.

See the video for more of his thoughts and visit the case study page for more examples.