Extell Development Company
New York, USA
Prices for the ultra-high-end residences are reputed to be in the region of $7,100 per square foot. So, clearly, a building this special warrants an out-of-the-ordinary marketing suite.
Based on Igloo’s projection mapping credentials, our creative and technology teams were commissioned to design and deliver a stand-out solution. A total of 17 projectors and a bespoke media suite were deployed. And the entire room, which measures 8-metres x 7-metres x 6-metres can be bathed in ultra-high-resolution projected imagery.
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types.
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.