Client:  Extell Development Company

Product:  Custom build

Location:  New York

Assignment:  Mixed reality room  

Date:  2016

Central Park Tower is a super-tall mixed-use commercial and residential project being developed by the Extell Development Company and Shanghai Municipal Investment Group in Midtown Manhattan.

Prices for the ultra-high-end residences are reputed to be in the region of $7,100 per square foot. So, clearly, a building this special warrants an out-of-the-ordinary marketing suite.

Based on Igloo’s projection mapping credentials, our creative and technology teams were commissioned to design and deliver a stand-out solution.  A total of 17 projectors and a bespoke media suite were deployed. And the entire room, which measures 8-metres x 7-metres x 6-metres can be bathed in ultra-high-resolution projected imagery.

Partners include JDAV who commissioned the integration and River Film who produced the sumptuous 8K content.

Extell Central Park Tower