Central Park Tower
Creating a mixed reality marketing suite
Client
Extell Development Company
Location
New York, USA
Date
2016
Product
Custom-build
Central Park Tower is a super-tall mixed-use commercial and residential project being developed by the Extell Development Company and Shanghai Municipal Investment Group in Midtown Manhattan.
Prices for the ultra-high-end residences are reputed to be in the region of $7,100 per square foot. So, clearly, a building this special warrants an out-of-the-ordinary marketing suite.
Based on Igloo’s projection mapping credentials, our creative and technology teams were commissioned to design and deliver a stand-out solution. A total of 17 projectors and a bespoke media suite were deployed. And the entire room, which measures 8-metres x 7-metres x 6-metres can be bathed in ultra-high-resolution projected imagery.
When the tower is completed in 2020, it will be the tallest residential building in the world - you can learn a bit more about that in this video.
Partners include JDAV who commissioned the integration and River Film who produced the sumptuous 8K content.
