Central Park Tower
Creating a mixed reality marketing suite
Igloo Vision Limited
Unit 2, Craven Court
Stokewood Road
Craven Arms
Shropshire SY7 8PF
Client: Extell Development Company
Product: Custom build
Location: New York
Assignment: Mixed reality room
Date: 2016
Central Park Tower is a super-tall mixed-use commercial and residential project being developed by the Extell Development Company and Shanghai Municipal Investment Group in Midtown Manhattan.
Prices for the ultra-high-end residences are reputed to be in the region of $7,100 per square foot. So, clearly, a building this special warrants an out-of-the-ordinary marketing suite.
Based on Igloo’s projection mapping credentials, our creative and technology teams were commissioned to design and deliver a stand-out solution. A total of 17 projectors and a bespoke media suite were deployed. And the entire room, which measures 8-metres x 7-metres x 6-metres can be bathed in ultra-high-resolution projected imagery.
Partners include JDAV who commissioned the integration and River Film who produced the sumptuous 8K content.
