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It happened on the freeway during a recent trade mission to Silicon Valley hosted by the Department for International Trade. Our bus was stuck in traffic. But, in the spirit of British Innovation, no time was wasted, and the upcoming installation at SXSW was conceived.

Alongside Igloo, partners include the Philharmonia Orchestra and our friends at Mixed Immersion. Then, of course, it's part of the wider Future Art & Culture program, produced by British Underground and supported Arts Council England.

In the video, Mark Leaver from the DIT talks about SXSW, Shared VR Environments and this fantastic collaboration.

If you're traveling to Austin, you can see the installation in the heart of the SXSW immersive zone at the JW Marriott from 13th to 15th March. And, if you'd like to book some time to talk to a member of Team Igloo about the potential of #SharedVR technology, contact us now at


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