How can you use immersive technology to supercharge virtual brainstorming?
19th April 2022
Brainstorming isn’t a particularly new concept. In fact, the format came about from an advertising executive back in the 1940s. And, while …
SXSW is one of the BIG events in the Igloo calendar and, this year, we felt hugely privileged to be part of the Future Art & Culture program, put together by the Arts Council and British Underground.
We custom-built a Shared VR space to host Beethoven’s Fifth, an immersive film directed by Jessica Brillhart, featuring an up-close-and-personal performance by the Philharmonia Orchestra. And, as part of this, our friends at Mixed Immersion developed an awesomely effective ambisonic sound system.
Located
So what did we learn?
Surrounded by some huge installations, involving giant-sized digital palates, we were reassured that the VR headset is being supplemented and complemented by many other ways of displaying and experiencing immersive content. It’s a future we’ve been talking about at Igloo for some time. So it’s great to see our predictions coming to pass - as neatly summed up in this great article by David Keene of NewBay Media.
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Categories: SXSW, Music, Shared VR
19th April 2022
Brainstorming isn’t a particularly new concept. In fact, the format came about from an advertising executive back in the 1940s. And, while …
20th January 2022
Return on investment, or ROI, is something we frequently get asked about. It’s understandable – an Igloo shared immersive space (or any…
30th April 2019
There’s a common misunderstanding out there in the immersive technology market, and especially in the academic and research-related communities…