Taking Londoners on a journey of taste

The Blue Bar at The Berkeley hotel in London enlisted Igloo #SharedVR to create the exclusive new cocktail bar experience, ‘Out Of The Blue’.

Up to four guests at a time can try curated cocktails in a secret space within the heart of the hotel, where Igloo technology, culinary science and mixology meet to enhance the perception of flavour through sight, sound and scent.

Along with the Igloo #SharedVR projections, the experience includes some sumptuous 360° films produced by Armoury as well as molecular scents from sensory reality specialists Sensiks.

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