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Austin, Texas, US




12-metre dome

Armani : SXSW

UK-based agency Psycle enlisted us to help create the ultimate film festival venue for Giorgio Armani at South by Southwest (SXSW).

Held each year in Austin Texas, SXSW is one of the largest creative gatherings in the world, featuring music, tech conferences, and film festivals. A 12-metre Igloo played host to the winning entries in the Films of City Frames initiative, which were presented by Oscar-nominated actor Dev Patel.

It was also named by Mashable as one of the coolest installations at SXSW.

Armani, March 2017

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.