Client:  Giorgio Armani

Product:  12 metre dome

Location:  Austin, Texas

Assignment:  Films of City Frames

Date:  2017

UK-based agency Psycle enlisted us to help create the ultimate film festival venue for Giorgio Armani at South by Southwest (SXSW).

Held each year in Austin Texas, SXSW is one of the largest creative gatherings in the world, featuring music, tech conferences, and film festivals. A 12 metre Igloo played host to the winning entries in the Films of City Frames initiative, which were presented by Oscar-nominated actor Dev Patel.

It was also named by Mashable as one of the coolest installations at SXSW.

Armani, March 2017