Igloo is the shared VR company. 

We design, develop and deliver immersive 360° domes, cylinders, and all of the enabling technologies. 

Stepping inside an Igloo immersive space is a bit like stepping inside a giant VR headset. And, because anything up to 750 people can get inside, it is always a shared experience.

In our ten-year history, we have worked on several hundred assignments for many of the world’s biggest brands.

Based in the UK countryside, Igloo also has offices in London, the USA (both in the New York metro area and Los Angeles) and Canada, and we are planning to open in other locations around the world.

The Igloo Leadership Team

Igloo benefits from a strong leadership team, bringing together skills and experience in technology, business, sales and financial management.

Dennis Wright, CEO

Dennis has more than 30 years in the technology sector. Prior to Igloo, he successfully created and grew two other owner-managed IT businesses from zero to £6 million turnover. The last of these companies, Digital Vision, was sold to Basware in 2007 for €9 million.  He acted as mentor to Igloo from its inception, and stepped-in as CEO from 2015.

Colin Yellowley, Founder & President

Colin is a co-founder of Igloo, and now runs its US operations. He previously had more than ten years’ experience of working in multimedia, web design and film production.  Having originally launched Igloo on the contemporary arts circuits, he successfully steered the company into the simulation and visualisation sector, and continues to play a central role in its product development.

Kerry Head, Finance Director

Kerry is a Chartered Accountant and Chartered Financial Analyst, with a background in financial management and business modeling. She previously spent seven years at Credit Suisse in a senior Treasury role becoming a recovery and resolution specialist and, prior to that, she was a Financial Controller with Citi. Kerry joined Igloo in 2017 to oversee its international expansion and to introduce more rigor and discipline to its internal processes.

Pippa Halliday, Commercial Director

Pippa has a background in the media industry, having worked as a sales director with organisations such as Reed Elsevier and EMAP. In this capacity she held senior business development roles in London, Bangkok and Singapore. She has also worked extensively in sales and management training, coaching executives from a range of business sectors. She joined Igloo in 2010.

What is Igloo Shared VR?

Wearing a VR headset can be a solitary experience. For some people, it can also be an uncomfortable experience.

With shared VR, Igloo takes any VR or 360° content, puts it in a space that anyone can use, and makes it sharable among team members, stakeholders and clients.

This means it becomes possible to:

  • Work collaboratively because everyone can see what each other is looking
  • Gauge reactions because you can make eye contact and read facial expressions
  • Brief team members because you can easily talk them through the VR content

Importantly, shared VR is not a replacement for headsets. Instead, most clients will use the two platforms to complement each other.

VR headsets deliver a great immersive experience but, for commercial applications, they sometimes need to be supplemented by Igloo shared VR.

The Igloo Story

Igloo was established in 2007 by a group of technically-minded dance music enthusiasts, who wanted to create the ultimate party venue.

They had bought a used geodesic dome and intended to fill it with seamless 360° projections. And, using their knowledge of open-source programming tools, they decided to build their own technology.

When they took their new creation out on the music festival circuit, it began attracting plenty of attention.

As they had suspected, it did make for a perfect party venue. Moreover, festival-goers with a corporate background saw many potential use cases.

As the technology matured and more developers joined the team, Igloo began to be seen as a platform for simulation and visualisation. And, with the resurgence of VR, clients saw Igloo as an alternative delivery platform. In its early days, the company also attracted the attention of a pair of technology entrepreneurs, who provided seed investment and business direction. Then, in 2012, it secured funding from Midven, the UK-based venture capital firm. It is now a profitable, cash-generative business with a strong leadership team and global growth ambitions.

Igloo’s Market Position

Igloo works across a broad, fragmented market, competing against several other immersive projection systems. As the market matures and consolidates, Igloo is in a strong position to emerge as the clear category leader. It is characterised by:

Frugal technology credentials

Igloo started as a low-cost alternative to incumbent providers. It is, therefore, disrupting the existing simulation market, and finding ingenious cost-efficiencies continues to be an important part of the Igloo ethos.

Breadth and depth of the client list

Igloo has delivered hundreds of projects and installations for many of the world’s biggest brands. No other provider appears to have so much experience across so many industry sectors.

Content agnostic platform

Igloo technology is specifically created to be compatible with any type of VR or 360° content and to integrate with all of the leading image generators and game engines. Several other providers have a vested interest in delivering a particular type of content.

An all-in-one solution

Igloo develops its own technology and also designs and develops its own structures (whether they be domes, cylinders or custom-spaces). By contrast, some other providers tend to specialise in either structures or projection, but not both.

Global footprint

As well as delivering projects worldwide, Igloo has an expanding global presence so, unusually, the company is able to support clients across multiple geographies and time zones.

Sector specialisms

Igloo works actively in several industry sectors, each of which has its own needs, technologies and tools. For, example, in architecture, engineering and construction (AEC), Igloo technology integrates with the leading design and visualisation tools. Similarly, in the energy sector, it integrates with the leading simulation and training models.

A robust business with global ambitions

Igloo is a rapidly growing, cash-generative business with global ambitions.

Early on in our history, we secured seed funding from Midven, the UK-based venture capital firm, and the business has turned a healthy profit for a number of years.

Our recent growth has been catalyzed by the interest and investment in the wider VR market – which means more VR and 360° content is being produced more cost-effectively than ever before, and more companies are looking at alternative delivery platforms like Igloo shared VR.

We are growing a more than 50% a year, and expect to achieve more than £36 million in sales within the next five years.

Igloo timeline

2007

Igloo ran its first ever Igloo event, a birthday party in a South Shropshire field.

2008

Believing it was onto something special, Igloo approached local businessman Dennis Wright for seed funding – he agreed to an initial investment of £30,000, mentored the company, and ultimately stepped-in as CEO.

2009

Igloo won its first non-UK assignment – a custom-built exhibition stand for Bethesda Softworks at Gamescom in Cologne.

2010

2010 was a breakthrough year for Igloo. The company won high profile events and installations for Sky, Toyota and UKTI, giving it the credibility to pitch for other large corporate assignments.

2011

Igloo was featured on C4’s the Gadget Show, when it helped to build the ultimate Battlefield 3 Simulator – a project which attracted the attention of the military and launched Igloo into the world of real battlefield simulations.

Igloo secured its first round of venture capital funding (£250,000 from Midlands-based firm Midven) enabling it to accelerate its development program.

2012

Igloo was covered by the Economist magazine and portrayed as a rare example of frugal innovation. The article explained how: “a small British company planning to entertain people at music festivals has ended up disrupting the business of battlefield simulation”.

Recognising that an increasing volume of 3D digital content was being developed using game engines, Igloo began to create its own virtual camera rigs for leading game engines such as Unity and Unreal (In effect, the conventional ‘camera’ within the content which captures and renders imagery is replaced by a 360° equivalent).

2013

Igloo was commissioned to develop the projection technology for Walking on Water, an immersive art installation by the UAE artist Mohammed Kazem. It featured in the 55th Venice Biennale, went to the UAE for Emirati Expressions exhibition, and will be a permanent exhibit at the new Guggenheim in Abu Dhabi.

2014

Facebook acquired Oculus for US$2.3billion, which kickstarted interest in VR, catalyzed the creation of much more VR content, and coincided with a surge in business for Igloo.

Working with a group of key clients, Igloo developed its first projection cylinder, as an indoor-only solution that fits beneath standard ceiling heights. It soon grew to become the company’s most popular product, and the 6-metre prototype has since been joined by 5, 7, 8 and 9-metre versions.

2015

Igloo started to achieve integration with a range of industry-standard design tools used by the Architecture, Engineering and Construction (AEC) sector – meaning they can use the software they already use, without any integration or learning barriers.

2016

To reflect the direction the business was taking, and the emerging needs of so many of its clients Igloo coined the term shared VR – to help explain how the traditional headset VR experience can be complemented and supplemented by immersive 360° projections.

2017

Igloo worked with Hyundai Motors on #OperationBetter, an innovative multi-national project, using live-streamed VR content to virtually reunite US service personnel with their families, enable them to watch the Super Bowl together, and star in one of the world’s most-watched advertising experiences.

Igloo crossed the Atlantic, establishing its US-based operations, with a presence on both the East and West Coasts, headed up by co-founder and president, Colin Yellowley.