Austin, Chicago & Washington, USA
To demonstrate the quality of its fuels and lubricants, ExxonMobil used Igloo to create a truly three-dimensional immersive experience.
We placed a full-scale Formula One car inside a 12-metre dome. We then used our projection mapping technologies to bring the car to life. And, to complete the spectacle, Jenson Button starred in a huge projected video sequence.
The Fanzone Experience visited the recently completed 'Circuit of Americas' in Austin, Texas. It then travelled to ExxonMobil facilities in both Chicago and Washington.