Madison Square Park, New York, USA
Having achieved tens of millions of downloads and over 2 billion likes for its Farm Heroes franchise, games developer King wanted to do something special to launch its latest instalment, Farm Heroes Super Saga.
Disguised as a giant apple, a 12.5-metre dome was erected in the heart of New York to create a multi-sensory urban orchard. The launch happening included giant cuddly cropsies, celebs, and interactive 360° content. What more could you want?
The content and event production were masterfully managed by Jack Morton Worldwide.
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types.
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.