Madison Square Park, New York, USA
Having achieved tens of millions of downloads and over 2 billion likes for its Farm Heroes franchise, games developer King wanted to do something special to launch its latest instalment, Farm Heroes Super Saga.
Disguised as a giant apple, a 12.5-metre dome was erected in the heart of New York to create a multi-sensory urban orchard. The launch happening included giant cuddly cropsies, celebs, and interactive 360° content. What more could you want?
The content and event production were masterfully managed by Jack Morton Worldwide.