Client: King
Product: 12.5 metre dome
Location: Madison Square Park, New York
Assignment: Farm Heroes Super Saga
Date: 2016

Having achieved tens of millions of downloads and over 2 billion likes for its Farm
Heroes franchise, games developer King wanted to do something special to launch
its latest installment, Farm Heroes Super Saga.

Disguised as a giant apple, a 12.5 metre dome was erected in the heart of New York
to create a multi-sensory urban orchard. The launch happening included giant
cuddly cropsies, celebs, and interactive 360° content. What more could you want?

The content and event production were masterfully managed by Jack Morton
Worldwide.

Farm Heroes, September 2016