Contact Igloo

Client

Gensler

Location

Austin, Texas

Date

2019

Product

5-metre cylinder

Gensler : Austin FC Stadium

Gensler is a global design and architecture firm offering a wide range of services (architecture, brand design, consulting & real estate, urban design) to a wide range of clients (large and small, private and public, non-profit and for-profit). One such client is Austin FC, and the assignment is the team’s new stadium, set for launch in 2021.

With the completion of the stadium a way off still, Gensler and Austin FC wanted to give fans a glimpse of what to expect. And that’s where Igloo Shared VR came in - a 5-metre cylinder has been installed at the Austin FC Experience Center and hosts a 360° virtual tour of the stadium.

Visitors can experience what the inside of the stadium will be like, two years ahead of its completion. The tour starts at the centre of the field, showing how the stadium will look from a player’s point of view. Using time-lapse footage, it also shows how the sun will move throughout the day, filtering through the stadium’s canopy.

The first to experience the virtual tour will be prospective season-ticket holders and, eventually, all fans will have the opportunity to try it out before the stadium opens in 2021.

Unsurprisingly, there’s already a real buzz around the stadium and the VR experience - you can check out coverage from Kut and Pro Soccer USA.