Contact Igloo


Hammerson plc


Birmingham & London, UK




Two 6-metre domes

Hammerson plc : Immersive Retail

Hammerson plc, a leading owner, manager, and developer of retail destinations wanted something completely fresh and innovative for its 2015 Santa's Grotto – and chose two immersive projection spaces from Igloo.

We worked with Hammerson plc to develop the concept, and also commissioned the 360° content. And two newly designed 6-metre Igloo domes were installed at the Bullring and Brent Cross shopping centres.

The digital grottos took children and their families on a magical journey into Santa's workshop, combining immersive CGI 360º media with live theatre and interaction.

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.