Contact Igloo


Hammerson plc


Birmingham & London, UK




Two 6-metre domes

Hammerson plc : Immersive Retail

Hammerson plc, a leading owner, manager, and developer of retail destinations wanted something completely fresh and innovative for its 2015 Santa's Grotto – and chose two immersive projection spaces from Igloo.

We worked with Hammerson plc to develop the concept, and also commissioned the 360° content. And two newly designed 6-metre Igloo domes were installed at the Bullring and Brent Cross shopping centres.

The digital grottos took children and their families on a magical journey into Santa's workshop, combining immersive CGI 360º media with live theatre and interaction.