Client:  Hammerson Plc

Product:  2 x 6 metre domes

Location:  Bull Ring and Brent Cross

Assignment:  Immersive retail attraction

Date:  2015

Hammerson Plc, a leading owner, manager, and developer of retail destinations wanted something completely fresh and innovative for its 2015  Santa's Grotto – and chose two immersive projection spaces from Igloo

We worked with Hammerson Plc to develop the concept, and also commissioned the 360° content. And two newly designed 6 metre Igloo Arc domes were installed at the Bullring and Brent Cross shopping centres.

The digital grottos took children and their families on a magical journey into Santa's workshop, combining immersive CGI 360º media with live theatre and interaction.

Hammerson Bullring, November - December 2015