Birmingham & London, UK
Two 6-metre domes
Hammerson plc, a leading owner, manager, and developer of retail destinations wanted something completely fresh and innovative for its 2015 Santa's Grotto – and chose two immersive projection spaces from Igloo.
We worked with Hammerson plc to develop the concept, and also commissioned the 360° content. And two newly designed 6-metre Igloo domes were installed at the Bullring and Brent Cross shopping centres.
The digital grottos took children and their families on a magical journey into Santa's workshop, combining immersive CGI 360º media with live theatre and interaction.