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Lake Como, Italy




9-metre dome

Martini : 150th Birthday

Back in 2013, Martini celebrated its 150th Anniversary in spectacular fashion on the shores of Lake Como and, as the ultimate symbol of Italian style and passion, the evening was filled with glitz, glamour and plenty of frivolity, all set against the stunning backdrop of the Italian lakes.

Igloo was invited along as part of the party. A Martini-red, 9-metre dome was chosen to host a cocktail bar, featuring some of the world’s top bartenders shipped in from renowned London hotspots like The Dorchester.

Meanwhile, the specially commissioned 360° content was intended to give partygoers an insight into the world of Martini. Combining archive pictures with stunning CGI and motion graphics, this portrayed the trend-setting Martini style of motor sports, cinema, fashion and art from past to present.