Lake Como, Italy
Back in 2013, Martini celebrated its 150th Anniversary in spectacular fashion on the shores of Lake Como and, as the ultimate symbol of Italian style and passion, the evening was filled with glitz, glamour and plenty of frivolity, all set against the stunning backdrop of the Italian lakes.
Igloo was invited along as part of the party. A Martini-red, 9-metre dome was chosen to host a cocktail bar, featuring some of the world’s top bartenders shipped in from renowned London hotspots like The Dorchester.
Meanwhile, the specially commissioned 360° content was intended to give partygoers an insight into the world of Martini. Combining archive pictures with stunning CGI and motion graphics, this portrayed the trend-setting Martini style of motor sports, cinema, fashion and art from past to present.
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types.
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.