Product: 9 metre dome
Location: Lake Como, Italy
Assignment: 150th birthday
Back in 2013, Martini celebrated its 150th Anniversary in spectacular fashion on the shores
of Lake Como and, as the ultimate symbol of Italian style and passion, the evening was
filled with glitz, glamour and plenty of frivolity, all set against the stunning backdrop of the
Igloo was invited along as part of the party. A Martini-red, 9-metre dome was chosen to host
a cocktail bar, featuring some of the world’s top bartenders shipped in from renowned
London hotspots like The Dorchester.
Meanwhile, the specially commissioned 360° content was intended to give partygoers an
insight into the world of Martini. Combining archive pictures with stunning CGI and motion
graphics, this portrayed the trend-setting Martini style of motor sports, cinema, fashion and
art from past to present.