Extell Development Company
New York, USA
One Manhattan Square is an 800-foot-tall glass tower being built on the edge of the New York Harbor on the Lower East Side. With epic river and skyline views and 100,000 square foot of amenity space, the new condominium block is described as a true vertical village.
As part of its promotional campaign, Extell created a Shared VR marketing suite. The 6-metre installation, based on a standard Igloo Shared VR cylinder, features the usual five-projector rig. Partners include JDAV who commissioned the integration and River Film who produced the sumptuous 8K content.
The suite is a little like a time machine. It is used to show prospective tenants how their finished homes will look and feel. Then, when they visit the actual building, it’s as though they’ve been there before.
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types.
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.