Client: TOPMAN
Product: 6 metre dome
Location: London
Assignment: All Summer Everything
Date: 2017

TOPMAN used one of our shared VR domes in its flagship Oxford Street store.

Content agency Somethin’ Else brought in the Igloo as part of an in-store festival experience
which transported customers to a virtual summer boat party.

This is one of many examples of an Igloo being used to revamp the retail experience. In an
age when consumers expect shopping to be entertainment, retailers are using Igloo shared
VR technology to bring digital content inside their stores - and create a memorable
immersive shopping experience.

TOPMAN, July 2017