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American Friends of Magen David Adom


New York & Florida, USA


2017 & 2018


Two 6-metre cylinders

AFMDA : Celebration, Engagement, Fundraising

Magen David Adom (MDA) is Israel’s national ambulance, blood-services, and disaster-relief organisation. Yet, it is not a government agency, and relies heavily on charitable donations.

American Friends of Magen David Adom (AFMDA) is the largest supporter of MDA worldwide. To encourage engagement and donations, it hosts several major events each year. And, for its 2017 Annual Gala in New York, AFMDA was looking for a new way to bring MDA’s work to life.

AFMDA already had a 360° film of MDA staff responding to an emergency. The challenge was to find a good way to share it and Igloo was the chosen solution. We provided a 6-metre cylinder for the New York event and it was such a success that we were enlisted to join subsequent events in both Boca Raton and Palm Beach, Florida.

AFMDA - 2017

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.