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Client:  Army Recruitment

Product:  2 x 6 metre domes

Location:  UK Roadshow

Assignment:  Army Recruitment

Date:  2014

Back in 2014, Capita enlisted two 6 metre domes to deliver simultaneous army recruitment roadshows at several locations around the UK.

One dome toured England and the other travelled North to Scotland, along with an Igloo-trained crack team of Ministry of Defence recruitment officers.

The Igloos were chosen for their mobility and size, and the ease with which a non-Igloo crew could be trained. Of course the shape of the domes, which never fails to grab the attention, was also a major factor.

Army Recruitment, October 2014