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Client

Asahi UK

Location

London, UK

Date

2017

Product

Two 6-metre cylinders

Asahi UK : Brand Plans

Over the years, we have worked with many drinks companies, who use Igloo Shared VR to really immerse their audience in a brand and its values.

To brief the off-sales sector, Asahi UK took a particularly interesting approach.

They had previously used VR headsets but were keen to get more interaction. So they turned to Shared VR and used two Igloo cylinders side-by-side to outline plans for the Asahi and Peroni brands. As you can see from the video, they got a whole new level of engagement.

“It’s a really immersive way to engage our brand plans. Unlike a normal VR headset, which can be quite closed, we can watch their reaction and gauge what they’re thinking. That can really help us to shape conversations.”

Alice Hall
Brand Manager, Peroni

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types
.

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.