Client: Asahi UK
Product: Two 6
Assignment: Asahi & Peroni brand plans
Over the years, we have worked with many drinks companies, who use Igloo shared VR to really immerse their audience in a brand and its values.
To brief the off-sales sector, Asahi UK took a particularly interesting approach.
They had previously used VR headsets but were keen to get more interaction. So they turned to shared VR and used two Igloo cylinders side-by-side to outline plans for the Asahi and Peroni brands. As you can see from the video, they got a whole new level of engagement.
“It’s a really immersive way to engage our brand plans. Unlike a normal VR headset, which can be quite
Alice Hall, Brand Manager, Peroni