Two 6-metre cylinders
Over the years, we have worked with many drinks companies, who use Igloo Shared VR to really immerse their audience in a brand and its values.
To brief the off-sales sector, Asahi UK took a particularly interesting approach.
They had previously used VR headsets but were keen to get more interaction. So they turned to Shared VR and used two Igloo cylinders side-by-side to outline plans for the Asahi and Peroni brands. As you can see from the video, they got a whole new level of engagement.
“It’s a really immersive way to engage our brand plans. Unlike a normal VR headset, which can be quite closed, we can watch their reaction and gauge what they’re thinking. That can really help us to shape conversations.”
Brand Manager, Peroni