Client
Bowers & Wilkins
Location
Barcelona, Spain
Date
2014
Product
21-metre dome
If you're an audiophile, you'll know all about Bowers & Wilkins, the company behind some of the world's most covetable hi-fi speakers, headphones and wireless music systems. And in 2014 it created the B&W Sound System, a vast festival-grade audio engine as a one-off commission for Barcelona’s Primavera Sound festival.
The B&W Sound System was quite a beast. Weighing in at 4-tonnes, a forklift and cherry picker were needed to assemble it and, if you wanted to actually buy one for yourself, it would set you back more than £1m. To create the ultimate experience, it was hosted in a 21-metre Igloo dome. And, considering our beginnings on the festival circuit, it was a natural partnership.
Festival-goers were treated to uncompressed and undistorted sound by the unique sound system. Inside the dome, we projected content from the UK's finest VJs Architects to visually augment the sound. And even the outside of the dome was projection-mapped to complete the effect.
The experience was also broadcast to millions of viewers worldwide by Boiler Room. The video here gives you a tiny taste of the show, featuring performances from Lunice, The Haxan Cloak, and John Talabot.
