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Client

Cargill

Location

Toronto, Canada

Date

2017

Product

6-metre cylinder

Cargill : McDonald's Canada Convention

Cargill used Shared VR to show McDonald’s franchisees that its beef products are sourced sustainably, from farms where cattle are free to roam.

McDonald’s Canada has a commitment to sustainable sourcing. 100% of its beef is sourced locally from Canada, and the company has worked with its suppliers to adopt many sustainable practices.

As one of its major suppliers, Cargill partnered with McDonald’s on a major study that tracked nearly 9,000 head of cattle from birth to beef. To demonstrate the results, and emphasise that Canadian cattle are free to roam, Cargill enlisted an Igloo Shared VR cylinder.

We were brought on board by the branding, marketing and advertising agency Sullivan Higdon & Sink (now Signal Theory). Some incredible 360° content was created by MammothXR. And the installation appeared at the McDonald’s Canada Convention, where the message was put across to more than 2,500 franchisees.

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types
.

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.