Client: Charlotte Tilbury
Product: 6 metre dome
Location: Covent Garden, London
Assignment: Scent of a Dream
To launch its new Scent of a Dream fragrance, Charlotte Tilbury organised a take-over of London’s Covent Garden, and a 6 metre dome was very much part of the spectacle.
As explained on the Charlotte Tilbury blog: “Charlotte, Kate Moss, Candi Station and Team Tilbury were joined by friends, family and thousands of fans at the Scent of a Dream™ Virtual Reality Takeover! Guests sipped on cocktails by luxury vodka brand, Belvedere, while a huge virtual reality dome let shoppers and passers-by experience the 360° magic of Charlotte’s revolutionary Scent of a Dream™ virtual reality film!”