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Charlotte Tilbury


Covent Garden, London, UK




6-metre dome

Charlotte Tilbury : Scent of a Dream

To launch its new Scent of a Dream fragrance, Charlotte Tilbury organised a take-over of London’s Covent Garden, and a 6-metre dome was very much part of the spectacle.

Charlotte, Kate Moss, Candi Station and Team Tilbury were joined by friends, family and thousands of fans at the Scent of a Dream™ Virtual Reality Takeover. Guests sipped on cocktails by luxury vodka brand, Belvedere, while a huge virtual reality dome let shoppers and passers-by experience the 360° magic of Charlotte’s revolutionary Scent of a Dream™ virtual reality film.

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.