Covent Garden, London, UK
To launch its new Scent of a Dream fragrance, Charlotte Tilbury organised a take-over of London’s Covent Garden, and a 6-metre dome was very much part of the spectacle.
Charlotte, Kate Moss, Candi Station and Team Tilbury were joined by friends, family and thousands of fans at the Scent of a Dream™ Virtual Reality Takeover. Guests sipped on cocktails by luxury vodka brand, Belvedere, while a huge virtual reality dome let shoppers and passers-by experience the 360° magic of Charlotte’s revolutionary Scent of a Dream™ virtual reality film.
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types.
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.