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Hertfordshire University


King's Cross, London, UK




6-metre cylinder

Hertfordshire University : Clearing Campaign

For many UK universities, A-Level results day is an important recruitment opportunity, and Hertfordshire University was looking for the perfect way to grab attention and create interest.

Ideally, potential students and/or their parents would be taken on a tour of the campus, to experience the quality of the university’s facilities. The next-best solution would be to take them on a virtual tour using some existing VR content.

At first, the university considered a headset experience but was put off by the practical considerations. Its solution was to commission a 6-metre Igloo for a pop-up event on the concourse of King's Cross station - which would be seen by up to 100,000 people in a single day.

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.