Client:  Hertfordshire University

Product:  6 metre cylinder

Location:  Kings Cross, London

Assignment:  Clearing campaign

Date:  2016

For many UK universities, A’ Level results day is an important recruitment opportunity, and Hertfordshire University was looking for the perfect way to grab attention and create interest.

Ideally, potential students and/or their parents would be taken on a tour of the campus, to experience the quality of the university’s facilities. The next-best solution would be to take them on a virtual tour using some existing VR content.

At first, the university considered a headset experience, but was put off by the practical considerations. Its solution was to commission a 6 metre Igloo for a pop-up event on the concourse of Kings Cross station - which would be seen by up to 100,000 people in a single day.

Hertfordshire University, August 2017