King's Cross, London, UK
For many UK universities, A-Level results day is an important recruitment opportunity, and Hertfordshire University was looking for the perfect way to grab attention and create interest.
Ideally, potential students and/or their parents would be taken on a tour of the campus, to experience the quality of the university’s facilities. The next-best solution would be to take them on a virtual tour using some existing VR content.
At first, the university considered a headset experience but was put off by the practical considerations. Its solution was to commission a 6-metre Igloo for a pop-up event on the concourse of King's Cross station - which would be seen by up to 100,000 people in a single day.