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Hyundai Motors UK


North Wales, UK




9-metre cylinder

Hyundai Motors UK : IONIQ

Hyundai enlisted Igloo to bring the wow factor to the UK launch of its new high-tech hybrid car range, IONIQ.

A 9-metre cylinder was used to deliver a compelling interactive presentation to select groups of 35 guests at a time at the Rhug Estate in in North Wales. The content was created by immersive media specialists Draw & Code, and the event was masterfully produced by D3 Active.

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.