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London, UK




6-metre cylinder

Media10 : Ideal Home Show

The Ideal Home Show is truly a British institution, spanning over a century as the UK’s best-loved home interest event.

For its 111th year, the Ideal Home Show introduced a 360° Home Theatre - using Igloo's 6-metre cylinder with a floral facelift!

We worked with show organisers, Media10, to create the ideal setting for a VR Show Home Tour. The 6-metre Igloo was the perfect tool to demonstrate the ways that house hunting could evolve in the future.

As Amy Turner, Show Coordinator, puts it: “we believe that instead of driving miles in search of the perfect next home, you’ll be able to drop in at your local estate agent’s office and take a virtual tour of up to 20 homes in an hour from the comfort of a viewing suite, and narrow down the choice saving time, effort and money.”

Who knows, you could see an Igloo in your local estate agent’s office soon...

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.