Houston, Texas, USA
A leading global events agency, FIRST tells brand stories through experiences, producing live and virtual corporate events for top-tier clients all over the world. It’s created over 5,000 experiences for its clients - and one of those was a unique event for the launch of Montblanc’s StarWalker product.
The new StarWalker writing instrument line from the luxury brand Montblanc was launched to coincide with the 50th anniversary of the moon landing - so, FIRST carried through Montblanc’s vision of paying tribute to the achievements of space travel to the StarWalker launch.
FIRST enlisted Igloo to provide a cavernous 21-metre dome at the Lone Star Museum in Houston, Texas. Inside, fulldome projection immersed 150 international guests, including VIPs, celebrities, and journalists, to live the emotional journey of seeing Earth from space and equate that feeling to the reveal of Montblanc’s new StarWalker product.
Along with the dome, a zero-gravity photo op experience, and artefacts on loan from NASA created a unique out-of-this-world experience for all the guests. VIP attendees included host Hugh Jackman, and influencers Astronaut Leroy Chiao, Diane Kruger, Winnie Harlow, and Charles Melton.
The launch reached millions through strategic influencers and coverage from luxury magazines including The CEO Magazine, Forbes, and Collectspace, some of which you can see on Dropmark.