Houstan, Texas, USA
Instead of a traditional groundbreaking, Skanska hosted a ‘skybreaking’ to show off its new skyscraper in downtown Houston.
A 6-metre Igloo cylinder was set up in the nearby JW Marriott Houston Downtown hotel. Invited guests, including prospective tenants and other stakeholders were able to come in, walk around and experience a 360° virtual tour of the gleaming Capitol Tower, now under construction.
Showcasing the building in Shared VR allowed everyone to get a better idea of what the finished product will look like.
"Even building professionals have a hard time visualising something until they get to see it in an immersive situation like this, and then it becomes real."
Development Manager, Skanska USA