Client:  Sky Ride

Product:  12.5 metre and 21 metre domes

Location:  London and Birmingham

Assignment:  Sky Ride

Date:  2010

We created a shared VR cycling experience as part of a UK-wide programme of Sky Ride events to promote British cycling.

Two Igloos were used by Sky as entertainment spaces at the Sky Ride cycling events. 

A 21 metre dome was erected in London on Horse Guards’ Parade and, one week later, a 12.5 metre dome was placed in Cannon Hill Park Birmingham.

The content was produced in-house by Sky, using high-definition 3D film to give the audience a truly immersive 360° experience.

Sky Ride, September 2010