Sky Ride
Creating shared VR entertainment spaces
Igloo Vision Limited
Unit 2, Craven Court
Stokewood Road
Craven Arms
Shropshire SY7 8PF
Client: Sky Ride
Product: 12.5
Location: London and Birmingham
Assignment: Sky Ride
Date: 2010
We created a shared VR cycling experience as part of a UK-wide programme of Sky Ride events to promote British cycling.
Two Igloos were used by Sky as entertainment spaces at the Sky Ride cycling events.
A 21 metre dome was erected in London on Horse Guards’ Parade and, one week later, a 12.5 metre dome was placed in Cannon Hill Park Birmingham.
The content was produced in-house by Sky, using high-definition 3D film to give the audience a truly immersive 360° experience.
