Contact Igloo

Client

Toyota

Location

Shoreditch, London, UK

Date

2010

Product

Projection mapping

Toyota : Get Your Energy Back

We helped to create a real attention-grabber for the launch of the new Toyota Auris using our projection mapping technologies.

Igloo was approached by London-based creative agency Glue Isobar, who had seen an online video of our projection mapping techniques and asked us to add some magic to its planned launch programme.

The live event took place in Shoreditch, London, in front of a real-life audience of passersby. Although it only ran for one evening, the videos soon went viral, which gave a real boost to the burgeoning projection mapping movement.

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types
.

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.