Contact Igloo


Toys 'R' Us


Freehold, New Jersey, USA




6-metre cylinder

Toys 'R' Us : In the Story

In response to changing retail behaviours, the Toys 'R' Us Store Planning and Design team asked Igloo to create a state-of-the-art immersive interactive installation – and help turn the store into a destination that children want to return to again-and-again.

Using a touch screen control panel at the entrance to the cylinder, visitors can choose from a range of content. And, to make the experience truly interactive, the Igloo development team built a 360° motion tracking system using Kinect sensors. This enables up to 20 children to play and interact with the content, including digitally painting on the screen with hand movements, and taking control of their favourite film characters through motion tracking.

Although the installation is based on our off-the-shelf 6-metre cylinder, we added robust GRP screens to contend with the daily wear-and-tear caused by hundreds of excited children.

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.