Contact Igloo

Client

Ballantine's

Location

London, UK

Date

2016

Product

6-metre cylinder

Ballantine's : Brand Experience

Igloo technology was used to transport visitors to the Highlands of Scotland for an interactive digital brand experience.

We were approached by Aesop Agency to provide the immersive projection element for Ballantine's 'Stay True' digital tasting experience. The aim was to tell the story of Ballantine's Prestige blends. This was done by immersing visitors in the history and stunning locations that are so important to the Ballantine’s brand.

With a little tinkering, we integrated it with the Igloo playback software. This meant glyphs on the base of whisky bottles could trigger specific 360º content clips when detected by the table.

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types
.

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.