Custom-built 8-metre cylinder
The idyllic island of Ilsay, off the west coast of Scotland where Lagavulin is made, is as much a part of the whisky as the distillery itself.
The aim was to recreate the experience of this remote part of the world.
A combination of sounds, aromas and 360º video was used to transport guests around the Island, the distillery and Lagavulin bay, while they sampled a range of drams from the Lagavulin family.
The project involved the development of a custom-built 8-metre cylinder, complete with surround sound. The fully immersive installation went on a world tour, starting in London, followed by events in New York, Miami, and Tokyo.