GORE-TEX
Creating the GORE-TEX® SURROUND® 5D experience
Client
GORE-TEX
Location
Westfield, London, UK
Date
2017
Product
6-metre dome
To support the GORE-TEX® Surround footwear campaign, we helped to create a fully immersive, 360° 5D experience in the main atrium, Westfield London.
The GORE-TEX® SURROUND® 5D experience kitted out visitors with GORE-TEX® footwear and then exposed them to the elements, including wind & rain, as they experienced 5D simulations of some of the UK’s most stunning natural beauty spots.
The first location was Henrhyd Falls, the tallest waterfall in southern Wales, boasting a spectacular 90-foot drop over the edge of a rugged rock formation. Visitors could also experience the historic beauty spot of Malham Cove in North Yorkshire, with a chance to see the amazing panoramic views from the clifftop, standing at around 260-feet high. GORE-TEX® also ran a competition throughout the activation, giving away a pair of men’s, women’s, and children’s shoes every day.
Partners included Visualise, who created the 360° content, 1.618 Digital, who developed a vivid 3D soundscape, and lifestyle marketing agency MKTG.
Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types.
Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.
Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.