Client:  S&P Global Platts

Product:  6 metre cylinder

Location:  UK, Asia and USA

Assignment:  Insight Zone

Date:  2017

S&P Global Platts was looking for a way to demonstrate the depth and quality of its data and analytics for the energy and commodities markets. The solution was a shared VR space that immerses people in the heart of the data.

We were originally approached by the agency, Brandculture, for a one-off event at the London Oil Forum. Then, things began to escalate…

We were soon enlisted for an internal company event at London’s Canary Wharf, followed by a second one in Denver. The teams at S&P Global Platts liked the environment so much that they then decided to invest in their very own Igloo, which we now manage on their behalf. Subsequent events have included Singapore and Washington DC, and there are many more on the agenda.

Part of the success came from the quality of the content and, in particular, a stunning data visualisation created by Brendan Dawes.

S & P Global, Platts