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The product

In 2019, SHoP chose Igloo Vision to provide a standout immersive facility for its headquarters, recently expanded into two floors of the historic Woolworth Building. We proposed a high-spec cylinder, equipped with:

  • An Igloo Immersive Media Player, our all-in-one solution that takes any content, from any source, and puts it into an immersive space
  • Our Igloo software, providing SHoP with a comprehensive suite of applications that could meet all the firm’s needs
  • Six ultra-short-throw laser Epson projectors, for minimal shadowing and super-sharp, super-bright imagery
  • SHoP Architects - projectors
  • SHoP Architects - interactive content
  • SHoP Architects

The result

Early in 2021, we went back to find out how SHoP had been using the cylinder. Despite the challenges of the 2020 coronavirus pandemic, we were delighted to learn how the team had been putting their immersive tech to use.

Here are just a few examples:

  • Using Igloo Realtime to run a custom-built Unreal application and accelerate the planning and decision-making process. (The idea here was to help address a client's concerns about potential distractions in an open-plan office with expansive glass walls facing a busy pedestrian walkway. By immersing the client in an interactive 3D model of the space, SHoP was able to demonstrate how a combination of shading and planting would bring privacy, without compromising the design.)
  • Using Igloo Web to display 360° presentations and create a collaborative digital whiteboard using apps such as Miro.
  • Using Igloo Capture to display Zoom feeds for remote team working and collaboration - even delivering a TED-style presentation to a university in this way.
  • Using Igloo Playback to create a virtual tour of the SHoP fabrication facilities in Brooklyn with immersive 360° video content.