Le Mans, France & Shanghai, China
9- and 12-metre domes
50 years after Ford's famous 1,2,3 motorsport win, motorsport fans at the 2016 Le Mans 24 hour race and the FIA Endurance race in Shanghai had the opportunity to enjoy an immersive 360° Ford Performance experience.
Custom 360° video and animation with directional 5.1 surround sound, developed by creative marketing specialists Burrows, was showcased inside an Igloo shared VR dome.
To get a feel for the experience, take a look at the 360º content on Youtube, which is best viewed on your smartphone and/or through Google Cardboard.
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types.
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.