Uber Destination United
Taking fans to the Theatre of Dreams using Shared VR
Client: Uber & COPA90
Location: Bengaluru, India
Product: 9-metre dome
As Manchester United’s Official Ride Partner, Uber was looking for a way to tap into the passion of the club’s global fanbase.
Supported by COPA90, Uber launched its Destination United programme, with the aim of collapsing the distance between the fans and the club by bringing them closer to the team they so passionately support.