Client: Network Rail and Bam Nuttall
Location: Aberdeen, Scotland
Assignment: A2I Improvement Project
Following a significant improvement to Scotland’s railway infrastructure, Network Rail and its main contractor Bam Nuttall wanted to show stakeholders and the public the benefits of their investment.
An engaging 360° film was put together by our good friends at M7 Virtual, making imaginative use of drone footage shot by the surveying company Plowman Craven. And an Igloo was installed in the main concourse of Aberdeen’s busy railway station to enable as many commuters and travellers as possible to appreciate the results.
As you can see from the video, the project got a great response from stakeholders, and we were asked to extend the week-long installation by a few more days to maximise its reach. As with so many other shared VR assignments, it also generated some great media coverage.
“This is an innovative way of reaching a really wide audience. It’s a world aways from the static information boards our industry has traditionally used.”
Senior Programme Manager, Network Rail