The Humane Society of the United States
Educating donors about charitable work with Igloo immersive spaces
Client: The Humane Society of the United States
Location: New York, USA
Product: 270° cylinder
Virtual reality is a tool that has been used by many charities and not-for-profit organisations to allow audiences to temporarily live other people’s experiences. And when you take that experience and put it in a shared space with Igloo technology, that can make it an even more powerful experience.
The Humane Society of the United States is a forward-thinking organisation that makes use of immersive technology for just this purpose. With boots on the ground around the world, helping animals in different ways, the organisation captures 360° footage of its work to educate donors on why the work is so necessary. The Humane Society has used VR headsets to immerse audiences in the footage, which makes for a more impactful experience than just a still image or traditional video.