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The Humane Society of the United States


New York, USA




270° cylinder

The Humane Society of the United States : To The Rescue! Gala

Virtual reality is a tool that has been used by many charities and not-for-profit organisations to allow audiences to temporarily live other people’s experiences. And when you take that experience and put it in a shared space with Igloo technology, that can make it an even more powerful experience.

The Humane Society of the United States is a forward-thinking organisation that makes use of immersive technology for just this purpose. With boots on the ground around the world, helping animals in different ways, the organisation captures 360° footage of its work to educate donors on why the work is so necessary. The Humane Society has used VR headsets to immerse audiences in the footage, which makes for a more impactful experience than just a still image or traditional video.

Each year, the Humane Society holds its ‘To the Rescue!’ Gala to celebrate its worldwide animal rescue efforts. For such a high-end event, with a celebrity guest list, the Humane Society wanted to find a different way to showcase its immersive content - there were concerns around motion sickness, and around asking well-dressed and well-groomed guests to don a VR headset.

A 270° Igloo cylinder proved the perfect way to immerse the guests. The open-fronted cylinder meant they could move in and out of it as they pleased, able to step right into the footage that would transport them to locations such as Liberia to see the Humane Society in action.

It created a wow-factor for the event and generated a very positive response from those who stepped inside. For an example of the sort of content that was shown, take a look at the video that gives an overview of the Humane Society’s work.

“The overall reaction was very positive. When you stepped inside the Igloo, it was a very immersive experience and you couldn’t hear the outside noise from the cocktail hour either. We liked the openness of the installation that allowed people to go in and stay as long as they liked.”

Chad Sisneros
Managing Director, The Humane Society of the United States