Client:  Adidas

Product:  6 metre dome

Location:  UK roadshow

Assignment:  Road to Wembley

Date:  2013

Adidas and Savvy Sport took a 6 metre Igloo dome on the road to Wembley with the UEFA Champions League Cup.

The idea was to give sports fans a taste of how it would feel to hold aloft the Champions League Trophy in a packed football stadium.  So, we worked with Savvy Sport to create a fully-branded Igloo. We then filled this with 360° crowd scenes, along with inspirational footage of past team wins from every angle.

Accompanied by surround sound, we truly engulfed visitors in the atmospheric spirit of a cup win. All-in-all, it was a great experience of a great experience.

Adidas, May 2013