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Client

Australian National Maritime Museum

Location

Sydney, Australia

Date

2019

Product

Custom 180° screen

Australian National Maritime Museum : Sea Monsters Exhibition

The Australian National Maritime Museum (ANMM) wanted to develop a brand-new exhibition not based on any of its existing collections. After conducting audience research, ANMM found visitors were most keen on an exhibition on prehistoric marine reptiles -- the dinosaurs of the ocean.

Immersiveness was key. ANMM planned to boast real fossils, gigantic replicas as long as 13-metres, and hands-on interactive activities. But how to actually showcase what it must be like to witness one of these huge prehistoric ocean predators? And ensure the exhibition was different from prehistoric shows in other museums?

To put visitors right inside the action, ANMM commissioned an 180° screen from Igloo. The screen uses two projectors and surround sound to turn back the clock millions of years, giving visitors the chance to visualise these prehistoric predators. Today in Sydney, you can experience what it must have been like to be hunted in the depths of the ocean by a sea monster.

The Sea Monsters exhibition was launched 26 September 2019, continuing to 27 April 2020, where it will begin a tour across Australia. “The exhibition is going well!” said Em Blamely, Creative Producer at ANMM. “We’ve had record numbers of visitors!”

Check out the video for an idea of what the exhibition had to offer.