Client:  British Underground/Arts Council England

Product:  Custom built 6 metre cylinder

Location:  Austin, Texas

Assignment:  Beethoven’s Fifth

Date:  2018

SXSW in Austin is one of the BIG events in the Igloo calendar.  And, in 2018, we were there in two capacities, both of which made us VERY proud.

First, we were part of the Future Art & Culture program, put together by the Arts Council and British Underground.

We built a shared VR space to host Beethoven’s Fifth, an immersive film directed by the one-and-only Jessica Brillhart, featuring an up-close-and-personal performance by the Philharmonia Orchestra.  As part of this, our friends at Mixed Immersion developed an awesomely effective ambisonic sound system. And, for the first time, we showcased a tasty new ultra-short-throw laser projection rig.

Second, we were one of just 18 companies selected by the UK Department of International Trade (DiT) to represent the best and brightest of the British tech scene at SXSW.  This means we also had a presence on the unmissable UK@SXSW exhibition space at the Austin Convention Center.

SXSW March 2018