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Client

Waitrose

Location

Newport, South Wales, UK

Date

2016

Product

6-metre cylinder

Waitrose : Management Conference

The Waitrose Future Planning team selected a 6-metre cylinder as a central focus of the retailer’s Management Conference, held at the Celtic Manor Resort in South Wales.

The Igloo was used to display an engaging 360° film, produced by Clarity Communications, to bring delegates up-to-speed on the division’s plans and achievements, as well as the commercial challenges posed by an ever-shifting retail landscape.

Also, 3D Unity models of planned Waitrose stores were displayed in real time, allowing the presenter to walk guests through the proposed designs.