Client:  Waitrose

Product:  6 metre cylinder

Location:  Newport, South Wales

Assignment:  Waitrose Management Conference

Date:  2016

The Waitrose Future Planning team selected a 6 metre cylinder as a central focus of the retailer’s Management Conference, held at the Celtic Manor Resort in South Wales.

The Igloo was used to display an engaging 360° film, produced by Clarity Communications, to bring delegates up-to-speed on the division’s plans and achievements, as well as the commercial challenges posed by an ever-shifting retail landscape.

Also, 3D Unity models of planned Waitrose stores were displayed in real time, allowing the presenter to walk guests through the proposed designs.