Newport, South Wales, UK
The Waitrose Future Planning team selected a 6-metre cylinder as a central focus of the retailer’s Management Conference, held at the Celtic Manor Resort in South Wales.
The Igloo was used to display an engaging 360° film, produced by Clarity Communications, to bring delegates up-to-speed on the division’s plans and achievements, as well as the commercial challenges posed by an ever-shifting retail landscape.
Also, 3D Unity models of planned Waitrose stores were displayed in real time, allowing the presenter to walk guests through the proposed designs.
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types.
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.