
Tips and tricks for accessing 360° content
6th February 2020
One common misunderstanding we hear from our clients is around 360° content and the perceived difficulty in creating and accessing it.So, we …
SXSW is one of the BIG events in the Igloo calendar and, this year, we felt hugely privileged to be part of the Future Art & Culture program, put together by the Arts Council and British Underground.
We custom-built a Shared VR space to host Beethoven’s Fifth, an immersive film directed by Jessica Brillhart, featuring an up-close-and-personal performance by the Philharmonia Orchestra. And, as part of this, our friends at Mixed Immersion developed an awesomely effective ambisonic sound system.
Located
So what did we learn?
Surrounded by some huge installations, involving giant-sized digital palates, we were reassured that the VR headset is being supplemented and complemented by many other ways of displaying and experiencing immersive content. It’s a future we’ve been talking about at Igloo for some time. So it’s great to see our predictions coming to pass - as neatly summed up in this great article by David Keene of NewBay Media.
What are you looking for today?
Categories: SXSW, Music, Shared VR
6th February 2020
One common misunderstanding we hear from our clients is around 360° content and the perceived difficulty in creating and accessing it.So, we …
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By Jesse Rowland In the world of marketing, there’s an unrelenting focus on the new, the different, and the next big thing.My advice to clients…
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What we thought of as events dramatically changed over 2020. The world had no choice but to pivot to virtual events. Hybrid events have followed. …