SXSW is one of the BIG events in the Igloo calendar and, this year, we felt hugely privileged to be part of the Future Art & Culture program, put together by the Arts Council and British Underground.

We custom-built a Shared VR space to host Beethoven’s Fifth, an immersive film directed by Jessica Brillhart, featuring an up-close-and-personal performance by the Philharmonia Orchestra. And, as part of this, our friends at Mixed Immersion developed an awesomely effective ambisonic sound system.

Located at the heart of the festival’s Virtual Cinema and Interactive zones, we got a good sense of where the immersive arts and entertainment sector is headed.

So what did we learn?

Surrounded by some huge installations, involving giant-sized digital palates, we were reassured that the VR headset is being supplemented and complemented by many other ways of displaying and experiencing immersive content. It’s a future we’ve been talking about at Igloo for some time. So it’s great to see our predictions coming to pass - as neatly summed up in this great article by David Keene of NewBay Media.

What are you looking for today?

Find out how Igloo technology can work for you
Explore our range of products, including cubes, domes, cylinders, immersive workspaces and Immersive Media Players.

Find out how the Igloo software can take any content from any source in any format and put it into a shared immersive space.

Understand more about the applications for Igloo immersive technology, including collaboration, simulation, visualisation, and experiences.

Check out our collection of case studies and our videos for inspiration.
Learn how you can partner with us
We’re always on the lookout for content creators who live and breathe the immersive medium - and so our are clients. So, we’d love to hear from you!

If you’re a systems integrator with a client looking to create an immersive installation, find out how our Immersive Media Player can help you. We can help advise on all the quirks as well as the characteristics of immersive installations.

See how you can integrate your software with the flexible, content-agnostic Igloo platform, and offer your clients a way to experience your tools in a shared immersive space.
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