Ferrero Rocher
Using Shared VR to create a multi-sensory tasting experience
Client
Ferrero Rocher
Location
Westfield, London, UK
Date
2017
Product
Two 6-metre cylinders
In London, Ferrero Rocher has a reputation for creating talked-about pre-Christmas pop-up experiences.
For the 2017 pre-Christmas period, creative agency Haygarth produced Behind the Layers, a multi-sensory tasting experience in a prime location at London's Westfield centre.
A key ingredient was Igloo Shared VR. Two of our 6-metre cylinders were used as the backdrop for the 45-minute experience, which took guests deep into the heart of Ferrero Rocher.
As suspected, the installation was a real talking point, picking up a tranche of media coverage including the Evening Standard and the Independent.
Total campaign reach of 3.6 million people
Immersive taste experience for almost 2,500 guests
Footfall of over 37k