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Client

Ferrero Rocher

Location

Westfield, London, UK

Date

2017

Product

Two 6-metre cylinders

Ferrero Rocher : Behind the Layers

In London, Ferrero Rocher has a reputation for creating talked-about pre-Christmas pop-up experiences.

For the 2017 pre-Christmas period, creative agency Haygarth produced Behind the Layers, a multi-sensory tasting experience in a prime location at London's Westfield centre.

A key ingredient was Igloo Shared VR. Two of our 6-metre cylinders were used as the backdrop for the 45-minute experience, which took guests deep into the heart of Ferrero Rocher.

As suspected, the installation was a real talking point, picking up a tranche of media coverage including the Evening Standard and the Independent.

As a result of choosing Igloo, Ferrero Rocher reported:

Total campaign reach of 3.6 million people

Immersive taste experience for almost 2,500 guests

Footfall of over 37k