Using Shared VR to create a multi-sensory tasting experience
Client: Ferrero Rocher
Location: London, UK
Product: 2 x 6-metre cylinders
The Behind the Layers campaign achieved:
Total campaign reach of 3.6 million people
An immersive tasting experience for almost 2,500 guests
Footfall of over 37,000
Haygarth's BIG idea was to reintroduce consumers to the Ferrero Rocher brand, reinvent the pre-Christmas pop-up experience, and renew the traditional gift-giving of the chocolates at this time of year.
So, it wanted to create a multisensory immersive tasting experience to get people thinking about Ferrero in a whole new way. A key ingredient was Igloo Shared VR. Two of our 6-metre cylinders were used as the background for a 45-minute experience, which took guests deep into the heart of Ferrero Rocher.
With cocktails based on the flavours of Ferrero Rocher, 360° content that called to mind the many layers in each chocolate, and mini desserts to try, the experience was an unforgettable one.