Westfield, London, UK
Two 6-metre cylinders
In London, Ferrero Rocher has a reputation for creating talked-about pre-Christmas pop-up experiences.
For the 2017 pre-Christmas period, creative agency Haygarth produced Behind the Layers, a multi-sensory tasting experience in a prime location at London's Westfield centre.
A key ingredient was Igloo Shared VR. Two of our 6-metre cylinders were used as the backdrop for the 45-minute experience, which took guests deep into the heart of Ferrero Rocher.
Total campaign reach of 3.6 million people
Immersive taste experience for almost 2,500 guests
Footfall of over 37k
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types.
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.