Contact Igloo

The Behind the Layers campaign achieved:

white graphic icon on grey background round trending up
Total campaign reach of 3.6 million people



white graphic icon on grey background cup and burger
An immersive tasting experience for almost 2,500 guests



white graphic icon on grey background outline of person
Footfall of over 37,000

The product

Haygarth's BIG idea was to reintroduce consumers to the Ferrero Rocher brand, reinvent the pre-Christmas pop-up experience, and renew the traditional gift-giving of the chocolates at this time of year.

So, it wanted to create a multisensory immersive tasting experience to get people thinking about Ferrero in a whole new way. A key ingredient was Igloo Shared VR. Two of our 6-metre cylinders were used as the background for a 45-minute experience, which took guests deep into the heart of Ferrero Rocher.

With cocktails based on the flavours of Ferrero Rocher, 360° content that called to mind the many layers in each chocolate, and mini desserts to try, the experience was an unforgettable one.

The result

As suspected, the installation was a real talking point, picking up a tranche of media coverage including the Evening Standard and the Independent. You can see more on Haygarth's website and check out more of its work too.