Ferrero Rocher
Using Shared VR to create a multi-sensory tasting experience.
Igloo Vision Limited
Unit 2, Craven Court
Stokewood Road
Craven Arms
Shropshire SY7 8PF
Client: Ferrero Rocher
Product: Two 6-metre cylinders
Location: Westfield London
Assignment: Behind the Layers
Date: 2017
In London, Ferrero Rocher has a reputation for creating talked-about pre-Christmas pop-up experiences.
For the 2017 pre-Christmas period, creative agency Haygarth produced Behind the Layers, a multi-sensory tasting experience in a prime location at London's Westfield centre.
A key ingredient was Igloo Shared VR. Two of our 6-metre cylinders were used as the backdrop for the 45-minute experience, which took guests deep into the heart of Ferrero Rocher.
As suspected, the installation was a real talking point, picking up a tranche of media coverage including the Evening Standard and the Independent. You can also take a look at the video below for a quick taster.
