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Client

The Berkeley Hotel

Location

London, UK

Date

2017

Product

Custom-build

Berkeley Hotel : Out of the Blue

The Blue Bar at The Berkeley teamed up with Igloo and our friends at sensory reality specialists Sensiks to create ‘Out Of The Blue’. The idea is to take guests on an explorative journey of taste by stimulating the senses through a combination of the finest ingredients and shared VR.

Up to four guests at a time can try curated cocktails in a secret space within the heart of the hotel where Igloo technology, culinary science and mixology meet to enhance the perception of flavour through sight, sound and scent. Specially-designed film and molecular scents combine with bespoke cocktails, to craft a bar experience which blurs the lines between scent, sight and taste, creating a synesthetic immersion that’s completely new to the cocktail scene.

“Out of the Blue is a shared bar experience - a space where we try to enhance the perception of flavour by simultaneously stimulating the senses and exposing you to carefully creative immersive content.”

Daniel Baernreuther, Director of Food & Beverage, The Berkeley

“Out of the Blue is a shared bar experience - a space where we try to enhance the perception of flavour by simultaneously stimulating the senses and exposing you to carefully creative immersive content.”

Daniel Baernreuther
The Berkeley, Director of Food & Beverage

Igloo Control
Used for controlling most aspects of the Igloo system, like triggering content, controlling playback and switching between content types
.

Igloo Remote
An application that controls the Igloo wirelessly over a dedicated Wi-Fi network. Easily control different functions from tabs across the top of the app.

Igloo Warper
Back-end software that seamlessly blends all content from the multiple projectors in the Igloo. Corrects geometry and colour for an immersive experience.