Berkeley Hotel
Using Shared VR to create an explorative journey of taste like never before
Client
The Berkeley Hotel
Location
London, UK
Date
2017
Product
Custom-build
The Blue Bar at The Berkeley teamed up with Igloo and our friends at sensory reality specialists Sensiks to create ‘Out Of The Blue’. The idea is to take guests on an explorative journey of taste by stimulating the senses through a combination of the finest ingredients and Shared VR.
Up to four guests at a time can try curated cocktails in a secret space within the heart of the hotel where Igloo technology, culinary science and mixology meet to enhance the perception of flavour through sight, sound and scent. Specially-designed film and molecular scents combine with bespoke cocktails, to craft a bar experience which blurs the lines between scent, sight and taste, creating a synesthetic immersion that’s completely new to the cocktail scene.
“Out of the Blue is a shared bar experience - a space where we try to enhance the perception of flavour by simultaneously stimulating the senses and exposing you to carefully creative immersive content.”
Daniel Baernreuther
The Berkeley, Director of Food & Beverage