Client: The Berkeley Hotel
Product: Custom build
Assignment: Out of the Blue Bar
The Blue Bar at The Berkeley teamed up with Igloo and our friends at sensory reality specialists
Up to four guests at a time can try curated cocktails in a secret space within the heart of the hotel where Igloo technology, culinary science and mixology meet to enhance the perception of flavour through sight, sound and scent. Specially-designed film and molecular scents combine with bespoke cocktails, to craft a bar experience which blurs the lines between scent, sight and taste, creating a synesthetic immersion that’s completely new to the cocktail scene.
“Out of the Blue is a shared bar experience - a space where we try to enhance the perception of flavour by simultaneously stimulating the senses and exposing you to carefully creative immersive content.”
Daniel Baernreuther, Director of Food & Beverage, The Berkeley