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Igloo Vision Limited
Unit 2, Craven Court
Stokewood Road
Craven Arms
Shropshire SY7 8PF

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Client:  The Berkeley Hotel

Product:  Custom build

Location:  London

Assignment:  Out of the Blue Bar

Date:  2017

The Blue Bar at The Berkeley teamed up with Igloo and our friends at sensory reality specialists Sensiks to create ‘Out Of The Blue’.  The idea is to take guests on an explorative journey of taste by stimulating the senses through a combination of the finest ingredients and Shared VR.

Up to four guests at a time can try curated cocktails in a secret space within the heart of the hotel where Igloo technology, culinary science and mixology meet to enhance the perception of flavour through sight, sound and scent. Specially-designed film and molecular scents combine with bespoke cocktails, to craft a bar experience which blurs the lines between scent, sight and taste, creating a synesthetic immersion that’s completely new to the cocktail scene.

“Out of the Blue is a shared bar experience - a space where we try to enhance the perception of flavour by simultaneously stimulating the senses and exposing you to carefully creative immersive content.”

Daniel Baernreuther, Director of Food & Beverage, The Berkeley

The Berkeley, Blue Bar. November 2017