Using Shared VR to create an explorative journey of taste like never before
Client: Berkeley Hotel
Location: London, UK
Up to four guests at a time can try curated cocktails in a secret space within the heart of the hotel where Igloo technology, culinary science and mixology meet to enhance the perception of flavour through sight, sound and scent. Specially-designed film and molecular scents combine with bespoke cocktails, to craft a bar experience which blurs the lines between scent, sight and taste, creating a synesthetic immersion that’s completely new to the cocktail scene.
As you can imagine, we were very pleased to win Hospitality Project of the Year at the 2018 Install Awards for our work with the Blue Bar and Sensiks.
“Out of the Blue is a shared bar experience - a space where we try to enhance the perception of flavour by simultaneously stimulating the senses and exposing you to carefully creative immersive content.”
The Berkeley, Director of Food & Beverage