A Dog Year for Sheffield DocFest
22nd June 2018
Once again, Igloo was a Major Sponsor of Sheffield DocFest, one of the world's leading celebrations of non-fiction storytelling. It was a great few…
In the world of marketing, there’s an unrelenting focus on the new, the different, and the next big thing.
My advice to clients is, yes, definitely, let’s push the boundaries. But let’s be sure not to neglect the tried, the trusted and the sure-fire winners.
Because, often, the best way to use a brand-new marketing technology is to apply it to an age-old marketing technique.
A great example is the way that marketers have traditionally sold high-quality products and heritage brands, which is to convince people of the work that went into creating them (think of any Jack Daniels advertisement, and you will know what I mean).
If you’re interested in finding out more about how to use Shared VR to bring this 100-year-old technique up to date, we’ve created this whitepaper with more details and recommendations - and three powerful case study examples.
And, of course, if you’re thinking of using Shared VR in your marketing, we’d love to talk through the options and opportunities.
What are you looking for today?
Categories: Shared VR, News
22nd June 2018
Once again, Igloo was a Major Sponsor of Sheffield DocFest, one of the world's leading celebrations of non-fiction storytelling. It was a great few…
6th October 2023
In a world dominated by visual experiences, creating an immersive projection room offers a unique and captivating way to engage with content. At …
12th March 2020
With more-and-more travel restrictions in place, and more-and-more meetings postponed, more-and-more Igloo clients are asking about the video conferencing…