How University students have developed 360/Shared VR content to enhance empathy
26th May 2021
Virtual reality (VR) is often referred to as the ‘empathy machine’ since it doesn’t just show you other people’s experiences…
In the world of marketing, there’s an unrelenting focus on the new, the different, and the next big thing.
My advice to clients is, yes, definitely, let’s push the boundaries. But let’s be sure not to neglect the tried, the trusted and the sure-fire winners.
Because, often, the best way to use a brand-new marketing technology is to apply it to an age-old marketing technique.
A great example is the way that marketers have traditionally sold high-quality products and heritage brands, which is to convince people of the work that went into creating them (think of any Jack Daniels advertisement, and you will know what I mean).
If you’re interested in finding out more about how to use Shared VR to bring this 100-year-old technique up to date, we’ve created this whitepaper with more details and recommendations - and three powerful case study examples.
And, of course, if you’re thinking of using Shared VR in your marketing, we’d love to talk through the options and opportunities.
What are you looking for today?
Categories: Shared VR, News
26th May 2021
Virtual reality (VR) is often referred to as the ‘empathy machine’ since it doesn’t just show you other people’s experiences…
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