
Why you should use a 1900s technique in your immersive tech marketing
8th October 2019
By Jesse Rowland In the world of marketing, there’s an unrelenting focus on the new, the different, and the next big thing.My advice to clients…
At Igloo, we’ve been working with immersive projections for more than a decade. And, as you’d expect, our technology team has an encyclopaedic knowledge of the capabilities and idiosyncrasies of different projector types, backed-up by close working relationships with all the leading projector manufacturers.
What’s fascinating right now is the speed at which the projector market is evolving. The manufacturers keep packing in more capabilities for a lower price. They’re also scrambling to stay ahead of the large-format LED technologies. And this is great news for Igloo clients.
A case in point is the work we’re doing with our friends at Epson (who have been racing up the global projector rankings, thanks to a growing range of reasonably-priced, high-specification machines).
In several of our recent installations (like our work for Accenture, Michigan State University, and The Philharmonia), we’ve been using a rig of six ultra-short-throw Epson projectors equipped with the latest snorkel lenses. For clients, that means super-bright, super-sharp imagery, clear colours, and minimal shadowing. And the video tells you more.
A year from now, most of the manufacturers are likely to have phased-out their remaining lamp projectors – which means the price-per-lumen will continue to plummet.
Exciting times ahead for #SharedVR!
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By Jesse Rowland In the world of marketing, there’s an unrelenting focus on the new, the different, and the next big thing.My advice to clients…

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